Welcome to Reactive DPS, and our guide to Digital Publishing.

We are being constantly asked about the secret formula, the magic recipe, on how to get “instant success” with Digital Publishing.

I’ve got some bad news for you – there isn’t one. All there is is hard work. Elbow grease; that’s what it takes. In all honesty, there isn’t a simple magic wand that you can wave to make everything perfect with your digital ambitions.

But you can, with a bit of focus and the following top tips, significantly improve your chances of success. So welcome to the Reactive DPS top 12 tips for Digital Publishing Strategy Success

“We have broken this series down into 3 easily digestible chunks, this is part 1, stay tuned for parts 2 and 3”

Number 1 – Your website. This should be at the centre of your digital strategy. Its digital 101.

You need to have a website. Fullstop. But you need one which is credible, looks great, has some interesting free content (even for subscription based models) and works on all screen sizes. This means it needs to be responsive to the reader’s screen size.

Why do we say this?

Simple, your humble webpage will be the catch-all. The focal point for advertising traffic, and a general information portal for your business. Put it this way – think about your own actions when you are looking for something in cyberspace, first interactions will likely be in a browser, via a search engine.

From your website, there will be a menu of possibilities for your potential new customer. Remember – first impressions count!

And there’s a phrase worth reiterating to yourselves it would be “Be kind to mobile users”. Mobile accounts for >65% of all digital media consumption (and much higher in some countries). Be Kind to Mobile Users.

Number 2 – Have an App. No these are not gimmicky fads, but genuinely powerful tools to deepen your interaction with your clients. Use them properly (don’t just upload your magazine’s PDF), add more features, use the full capabilities of the platform. Make your App your principal channel for interacting with your reader.

If you are looking for more information on this topic, then we have two blog posts which cover the subject well.

The first examines the harm that you are doing to your digital publishing ambitions by using a replica of your PDF in App form.

The second talks about the comparisons between Web and App. Both of which are available on our website.

Number 3 – Ensure that all pages and articles are metadata rich. Long-tail keywords should be at the fore of your keyword strategy – this will mean that your articles get an extended life beyond the initial push from publication. Such keywords may not be the most commonly searched terms, but specificity will mean that over time such search phrases will continually and reliably drive traffic towards your content.

Number 4 – Monitor social media – be part of the discussion. Join the conversation, whether that is on your own App or Website or via Twitter, Instagram, Facebook, LinkedIn, Reddit (the list goes on!) This allows the readers to feel that they are involved in a discussion, that their views and opinions are catered to and that they belong. Don’t use Social Media as a distribution channel, use it as an opportunity to engage with your readers. And if there is a lack of conversation… start some.

“This concludes part 1 of our 3 part series. Stay tuned for part 2. If you would like to be notified when part 2 and part 3 are released, please drop us your email and you will be duly reminded”.